Brand Keys 2016
Konica Minolta Recognized As #1 Brand Keys Customer Loyalty For Ninth Consecutive Year
Technology leader seen to best meet consumers’ expectations for emotional engagement values in the MFP office copier category
Ramsey, NJ – February 22, 2016 – Konica Minolta Business Solutions U.S.A., Inc. (Konica Minolta) today announced it is the recipient of the Brand Keys’ Customer Loyalty Award for the ninth consecutive year. This is the 21st annual survey conducted by Brand Keys, a New York-based brand engagement and customer loyalty research consultancy (brandkeys).
Ratings are based on a brand’s ability to meet customers’ expectations and do so better than its competition in the category in which it competes. In a marketplace where consumers’ expectations change quickly and brands struggle to create meaningful differentiation and engagement, those better able to identify customers’ expectations and address them via authentic emotional values will see tangible bottom-line results.
“We are honored to receive this award for the ninth consecutive year,” said Kevin Kern, senior vice president, marketing, Konica Minolta Business Solutions U.S.A., Inc. “It is a validation of the commitment of every employee to help our customers attain their goals. Our success in developing strong customer engagement is a key differentiator for our brand, so it’s an honor to be recognized for it by customers.”
The key drivers of brand engagement have shifted dramatically toward emotional values in the majority of the 72 categories surveying 635 brands in Brand Keys’ 2016 Customer Loyalty Engagement Index® (CLEI).
“In a world where productivity and technology have merged into one fundamental business value, and in a category where customers are expecting more and more from office productivity technologies to help them meet their goals, Konica Minolta has managed to become not only a critical part of business success, but a brand that customers rely on,” said Robert Passikoff, founder and president, Brand Keys.
A complete listing of the 72 B2C and B2B categories and the brands that best emotionally engaged consumers can be found at: http://brandkeys.com/portfolio/customer-loyalty-engagement/
About Konica Minolta
Konica Minolta Business Solutions U.S.A., Inc. is a leader in information management focused on enterprise content, technology optimization and cloud services. Our portfolio of offerings deliver solutions to improve our customers’ speed to market, manage technology costs, and facilitate the sharing of information to increase productivity. The All Covered IT Services division offers a range of IT strategy, support, project and cloud computing solutions across all verticals. Konica Minolta has won numerous awards and recognition, including placement in the Leaders Quadrant on the Gartner 2014 Magic Quadrant for Managed Print Services (MPS) and Managed Content Services (MCS). Konica Minolta has been recognized as the #1 Brand for Customer Loyalty in the MFP Office Copier Market by Brand Keys for nine consecutive years. Konica Minolta, Inc. has also been named to the Dow Jones Sustainability World Index for four years in a row. For more information, please visit www.countonkonicaminolta.com and follow Konica Minolta on Facebook, YouTube, and Twitter @konicaminoltaus.
Public Relations Manager
Konica Minolta Business Solutions U.S.A., Inc.