Brand Keys 2017
Brand Keys Names Konica Minolta #1 in Customer Loyalty for Tenth Consecutive Year
Smart office solutions leader seen as one of best to engage perennials, newcomers and new categories
Ramsey, NJ – February 8, 2017 – For the 10th consecutive year, Konica Minolta Business Solutions U.S.A., Inc. (Konica Minolta) is being honored for customer loyalty. According to the 2017 Brand Keys Customer Loyalty Engagement Index®, the company has once again earned this recognition ten years in a row. Konica Minolta was also awarded for best brand engagement.
Brand Keys 22nd annual Customer Loyalty Engagement Index and research consultancy, identifies brands that are best able to engage consumers by meeting or exceeding their expectations, thereby creating customer loyalty. Brand Keys’ Customer Loyalty Engagement Index recognizes the brands that receive the highest loyalty and engagement assessments and surpass competitors for surprising and delighting customers.
“We have set high standards for our customer experience and continually work to optimize our customer’s journey” said Kay Du Fernandez, vice president, Marketing, Konica Minolta. “We are proud to once again be recognized by our customers.”
“We congratulate Konica Minolta on a decade of best meeting customer expectations. Every year customers want more, expectations increase, and category leadership becomes a harder crown to win,” said Robert Passikoff, president and founder, Brand Keys. “But for the past 10 years Konica Minolta has been able to deliver what they want and value, particularly in a tech category where expectations travel at the speed of the customer! Their record of category leadership, brand engagement, and customer loyalty is enviable and worthy of this recognition.”
This is the 22nd annual survey conducted by Brand Keys, a New York-based brand engagement and customer loyalty research consultancy (brandkeys).
A complete list of the CLEI’s 83 categories and the brands that best emotionally engaged consumers can be found at: http://brandkeys.com/portfolio/customer-loyalty-engagement/
About Konica Minolta
Konica Minolta Business Solutions U.S.A., Inc. is reshaping and revolutionizing the Workplace of the Future™ (www.reshapework.com). With our comprehensive portfolio, we deliver solutions to leverage mobility, cloud services, and optimize business processes with workflow automation. Our All Covered IT Services division offers a range of IT strategy, support, and network security solutions across all verticals. Konica Minolta has been recognized as the #1 Brand for Customer Loyalty in the MFP Office Copier Market by Brand Keys for ten consecutive years and is proud to be ranked on the Forbes 2016 America’s Best Employers list. Konica Minolta, Inc. has been named to the Dow Jones Sustainability World Index for five years in a row. We partner with our customers to give shape to ideas and work to bring value to our society. For more information, please visit: www.CountOnKonicaMinolta.com and follow Konica Minolta on Facebook, YouTube, and Twitter @KonicaMinoltaUS.
Public Relations Manager
Konica Minolta Business Solutions U.S.A., Inc.